Serving Northern Michigan since 1933.
Family-owned. Community-driven. Built on trust. We proudly deliver leading beverage brands to local retailers, restaurants, events, and businesses across Northern Michigan.
A Northern Michigan Story
Five generations of beverage distribution, rooted in Traverse City.
What began in a small Traverse City garage after Prohibition is today one of the region's most trusted beverage distributors. Mark and Ryan Ribel continue the family legacy as fifth-generation owners — combining deep tradition with a modern approach to serving local retailers, restaurants, and event partners.
Read our story
What drives us
Our Mission
Become our customers' preferred beverage vendor through dealing honestly and fairly while providing benefit-added information to help grow their business and a seamless delivery procedure.
Provide a superior work environment for our employees — lively and safe — while recognizing successes and opportunities for improvement to drive constant employee development.
Support our local communities by partnering our brands and company with local organizations, events, and businesses to make our community a better place.
Manage a financially solid business by energetically increasing sales volume and controlling operating expenses while embracing change with a vision for long-term growth.
Support our supplier partners by providing our maximum efforts in selling and branding their wine, soda, and beer products throughout our territory.
How we work
Our Values
Honesty in dealing with co-workers and customers.
Responsive to customer requests as well as co-workers.
Enthusiastic attitude toward achieving company goals and growing customers' business.
Hard Working individuals willing to go the extra mile for our customers and our company.
Professional presentation toward customers in verbal communication and personal appearance.
Detailed preparation to achieve daily goals.
Timeliness when dealing with customers and co-workers.
Out in the wild
Community Events
From summer festivals on the bay to winter races through the woods, you'll find H. Cox & Son alongside the brands, businesses, and people that make Northern Michigan special.
CherryT Ball Drop
New Year's Eve
Ringing in the new year in downtown Traverse City.
Featuring: Phorm
Bayshore Marathon
May 2026
Cheering on runners along the East Bay shoreline.
Featuring: Michelob Ultra · Ultra Zero · Phorm
M22 Challenge
June 2026
Run, bike, and paddle through the Leelanau Peninsula.
Featuring: Phorm
Interlochen Summer Concert Series
Summer 2026
Pouring at one of the country's most iconic outdoor venues.
Featuring: Anheuser-Busch · Bell's
National Cherry Festival
July 4 – 11, 2026
A week-long celebration on the bay — and our biggest event of the year.
Featuring: Anheuser-Busch · Bell's
Cedar Polka Fest
August 27 – 30, 2026
Four days of food, beverages, and entertainment in the heart of Cedar.
Featuring: H. Cox & Son
Mud, Sweat & Beers
Spring 2026
A muddy mountain bike race at Timber Ridge — finished with a cold New Holland beer.
Featuring: New Holland Brewing
Iceman Cometh
First weekend of November
The legendary point-to-point mountain bike race from Kalkaska to Traverse City.
Featuring: Anheuser-Busch · Bell's · Phorm
Service Territory
Seven counties, one team.
From the Leelanau peninsula to the inland lakes of Missaukee, we deliver to retailers, restaurants, and events across Northern Michigan.
- Grand Traverse County
- Leelanau County
- Benzie County
- Antrim County
- Kalkaska County
- Wexford County
- Missaukee County
Our Home Base
Inside our Traverse City headquarters.
From our warehouse and distribution floor to the meeting rooms where we partner with brands and retailers — this is where it all happens.
Headquartered in
Traverse City, Michigan
Our facility houses distribution operations, sales, and partner meeting spaces — all under one roof.
In the Office & Meeting Rooms
Where we host brands, retailers, and our team.
Inside the Warehouse
Stocked and ready to roll.
Giving Back
Recycling for a cleaner Northern Michigan.
We process and bale aluminum cans, glass bottles, and cardboard — keeping these out of landfills and helping protect the lakes, woods, and communities we call home.
